March, 2010

During difficult economic times, often one of the first items to get cut is the public relations budget. Or on worst case: eliminated completely. And nowhere have the effects of these cuts been felt more than on the Public Relations New York scene. Firms have cut staffs, cut salaries and instituted hiring freezes.

Are cuts in public relations budgets a good idea? This actually can do more harm than good and result in loss of brand position, market share, customer inquiries and so forth. Competitors — particularly those that have maintained spending on public relations — may actually gain position at your expense.

When the economy is on the downturn, it is prudent and perhaps even necessary to reorganize and cut various budgets and even staff. However, it is wise to take a good long look at what the company's priorities are before making potentially rash and harmful decisions.

PR is no longer a luxury and has become essential. Particularly as many industries, most notably the financial services industry, seek to restore trust with the American public. Public relations continues to be one of the most efficient ways of reaching customers, old and new. Far more so than advertising, which many people distrust.

What firms on the Public Relations New York scene have learned is how to do more with less for their clients. One way to stretch those budgets is through the use of social media. The world of social media is exploding at an exponential rate. Social media not only gives people the chance to air their opinions and share commentary with others, it also gives companies, politicians, celebrities, and others a way to communicate directly with the public.

Public Relations New York firms and others are advised to look at a recent Deloitte & Touche survey. The study reveals that 36 percent of Internet users read personal content created by other people. MySpace is widely held to be a haven for teenagers, but in reality, more than 67 percent of the people using MySpace are age 26 or older. The average blogger is about 37 years old, and 38 percent of Facebook users are older than 35. Clearly the phenomenon that is social media is never going to go away.

A trend for Public Relations New York firms and others is that the growing popularity of social media will most likely continue once the recession is over, perhaps reducing the importance of other elements in the marketing arsenal such as advertising. Redeploying portions of a reduced public relations budget to incorporate a solid social media strategy now is essential for companies who want to be able to leverage that strategy onward into the future as the global community continues to expand.

For more information visit to Public Relations New York,PR New York,New York city public relations and investor relations New York visit to http://www.makovsky.com

Kevin Waddel is a free lance writer. To get more information about Public relations, PR New York, New York city public relations, Investor relations New York, PR, Public Relations New York, Financial Services Public Relations in New York visit http://www.makovsky.com

Kevin Waddel is a free lance writer. To get more information about Public relations, PR New York, New York city public relations, Investor relations New York, PR, Health PR in New York, Financial Services Public Relations in New York visit http://www.makovsky.com

Let's start by answering a very simple question:

As a small businessperson, entrepreneur, or Internet marketer , why would you want to position yourself as an expert?

The answer is very simple. Everybody trusts an expert. And, as every salesperson will tell you, individuals want to do business with people they know, like, and trust.

It doesn't matter whether you are a doctor, lawyer, accountant, auto mechanic , business owner , or consultant. Being seen as an expert in your niche will help your business and your career.

I have found that the best way to brand yourself as an expert is by using a 10-step strategy that leverages Social Media. This includes LinkedIn , Twitter , Facebook , YouTube , and blogs .

The prerequisite to using this technique, of course, is to first become an expert in your field,like internet network marketing . This can be done through education (by getting a degree or getting certified), through experience, or by doing research.

Having a degree or certification is the most powerful approbation you can present to the world. (Just think of how many doctors sell health advice in books and newsletters.) But your personal experience and any studying you've done on your own is also effective in positioning you as an expert — sometimes more so. Have you gone through bankruptcy? You're an expert in that field. Have you dedicated your off hours to learning search engine optimization ? You're an expert.

However you "become" an expert, it gives you with the necessary proof to position yourself as such to your potential customers. And once you have this proof, the fun begins. Because the quickest and easiest way to build your reputation is by using the power of the Internet and social networking . Connections can be made instantly and thousands of people can be reached at one time.

Here's the 10-step process :

Step 1. Determine how you are going to brand yourself or your company. How do you want people to see or perceive you?

Step 2. Create a profile that will match your brand. It can include your degrees or certifications, your experience, your knowledge, and any material you've written or created.

Step 3. Create accounts at all of the major sites where you can brand yourself — LinkedIn, Twitter, YouTube, Facebook, SelfGrowth, and href="http://www.squidoo.com/lensmasters/WarrenLittle"> Squidoo . Then post consistent information on each of these sites with proof of your expertise.

Step 4. Get your knowledge out there by participating online. Many social media websites — including LinkedIn and Facebook — provide a place for you to answer questions posted by other users. All you need to do is review the questions, post a detailed, informed, and succinct answer, and include a way for people to contact you.

Step 5. Get published on the Internet. The easiest and fastest way to get published is by creating a blog . There are many free tools out there for blogging, including Wordpress and Blogger . The more quality information you publish in your area of expertise, the more you are perceived as an expert.

Step 6. To increase the impact of your social media presence, interlink between the social media sites and have them all crosslink to your website or blog. For example, have LinkedIn link to your blog, have Facebook link to your blog, and have your blog link back to LinkedIn and Facebook.

Step 7. Develop a strategy for enhancing your credibility with simple, informational videos highlighting your area of expertise. They can be as short as 3-4 minutes. Record them with a flip camera or a video cam on your computer and upload them to YouTube.

Step 8. Leverage the power of these sites for search engine optimization. If you follow the steps above, you'll find that your name will come up high in the search engines. Google loves social media websites.

Step 9. Be active on these sites. You need to become part of the community. Social media websites are not just places to post information and broadcast your ideas. They are designed to be interactive. The more you interact, the more people will get to know, like, and trust you — and respect you as an expert.

Step 10. Finally, become a voice of your industry. You can do this by researching relevant news stories and reporting on them to your followers. You will soon be recognized as a source of great information in your area of expertise.

As you go through each of the above steps, your reputation as an expert will grow exponentially, especially in your particular niche. And as I said at the beginning of this article, that will lead to trust… which will lead to more business for you.

[ About the Author] Warren Little is a  successful Internet Network Marketing Consultant/Trainer and motivational speaker. He is an expert at empowering internet marketers to achieve high levels of success quickly. His " Network Marketing Solutions Newsletter " has become one of most highly subscribed to internet marketing resources .