Mission: To bring your organization’s market share to the next level, via tuned in online marketing and public relations, in a cost-effective way.Whitegate PR specializes in delivering multi-faceted marketing and strategic public relations campaigns, effective in reaching target audiences to meet –and exceed – client’s goals.
Dana Humphrey is the Lead Publicist & Owner at Whitegate PR, a boutique public relations agency specializing in the pet industry. She also positions herself as a pet expert as “The Pet Lady” and travels coast to coast scouting out the best pet products, brands and pet experts. She is also a professor and program facilitator at FIT, the fashion institute of technology and teaches in the pet product marketing and design department. She was recently awarded by Pet Age Magazine 40 under 40 and Women of Influence. She has traveled to more than 50 countries and lived in five. Currently she resides in Astoria, Queens with her pet frog Prince Charming.
After working “in-house” in San Diego and New York, for Muttropolis, Great White Wines and Women For Hire, Dana absolutely has a “can-do” attitude and enjoys juggling many projects simultaneously.
Dana leads public relations, blogger relations, media relations and marketing initiatives-both on and offline; orchestrates special events and delivers campaign analysis for her varied clients around the globe.
Due to her targeted outreach, Dana has secured media hits in People, Newsweek, Animal Planet, NBC’s Today Show, Good Morning America, Forbes, Prevention, USA Today, Time, Every Day With Rachel Ray Magazine, Southwest Airlines Magazine, Better Homes and Gardens, Dog Fancy, Pet Product News, Doggie Aficionado, Bark Magazine, Chain Store Age, Pet Age, Dansk 013 Magazine, Kirari Magazine (Japan), NBC News, ABC News, Fox News, LA Times, San Diego Union Tribune, Chicago Tribune, AZ Daily Star, Hollywood Dog Magazine, San Diego Business Journal, North County Times, Ranch & Coast Magazine, Coast Magazine, 5280 Magazine, AZ Foothills Magazine, Décor and Style Magazine, Riviera Magazine, Tucson Weekly, OC Register, 944 Magazine, Rocky Mountain News, Coastal Living Magazine, Outside Traveler Magazine, Wines & Vines Magazine, Contra Costa Times- to name a few.
As an older sister of one, she is a natural leader and go-getter! Dana’s recent community leadership roles include: Femfessional Board of Advisor and Public Relations Chair for 2011-2012, We Are Booming Board of Directors 2011, PRSA-NY International Volunteer Committee in 2009, Ideablob Guest Advisor in 2009 and Miss. Can Diego in 2007 and 2008. In 2009, she was an Associate Board Member of the American Cancer Society in Brooklyn and she is currently on the ACS Queens Board of Directors for 2010 and 2011.
Dana graduated from San Diego State University in the honors program, with a Bachelor of Arts in Communications with an emphasis in Public Relations and a minor in Political Science. After traveling to 45+ countries and living in five, she currently resides in Astoria, New York and identifies as a global citizen.
Eve Edwards is a consumer and business-to-business media relations specialist with over 20 years of experience working with fabulous boutique and mid-sized public relations agencies, and companies.
Her strength is national and regional broadcast, as well as radio, print and social media.
Networks and shows that she has arranged interviews for clients to be on include:
The Today Show, The Early Show, Good Morning America, FOX News Channel, CNBC’s Squawk Box, Closing Bell and Power Lunch, Bloomberg TV and Radio, Sirius XM Radio, CNN, FOX Business Network, Martha Stewart, Extra,
Entertainment Tonight, Access Hollywood, WNBC-TV’s Weekend Today in New York, New York Live, New York NonStop, Good Day New York, PIX11 Morning News and a variety of television shows in major cities nationwide.
If you want to get on TV, she can get them there there! Types of clients include: financial advisors, retail advisors, college advisors, restaurants, wine and spirits, lifestyle, fashion, beauty, pet experts and retail.
Having many dynamic and diverse experiences under her belt, Rebecca Symon has always been a true go-getter juggling multiple tasks at a time. With her Bachelors of Arts Degree in Organizational Communications, and her consecutive run of successful internships, Ms. Symon, an adventurous, energetic, overachiever, is truly passionate about each endeavor she takes on. Her genuine interest for both the entertainment industry and event planning field, opened the door for rewarding opportunities, supporting a variety of influential and talented figures: Whoopi Goldberg Corporation (Whoop Inc.); Daughter of Design, Event Planning Business; Powered by Professionals, Management Company for Non-profit Organizations.
Envisioning the big picture, displaying her proven work ethic, and following through to the last detail, Ms. Symon’s outgoing personality and positive approach provide the perfect combination for a winning result!
Emma Felstead is a soon-to-be graduate of the highly competitive Frank Sinatra School of the Arts High School, where she has dutifully studied Dance for four years. She has multiple talents as a performer and has performed at the Tony Bennett Concert Hall, the Metropolitan Opera main stage at Lincoln Center, and at New York Live Arts. Besides her career in the dance world, Emma has extensive experience in the work/volunteer field. She has held various positions at Astoria Fine Arts Dance studio in Astoria, NY, such as Desk Receptionist and Dance History Teacher. Emma has also been an Event Volunteer for WhitegatePR for 3 years and has recently been accepted as an Intern. She has volunteered for various charities such as the American Cancer Society and the See for Change organization. Emma cares deeply about all the causes she engages with and her passion for them is infective.
Andrea has a background in Communications specializing in Field Marketing, Brand Image and Brand Partnerships. Andrea has held the title of Founder/ President of APPR Public Relations, East Coast Field Marketing coordinator for popchips, Assistant Events Coordinator for an established Manhattan wedding planning company and Marketing/ Events Manager for a NYC start up company. Andrea started her career in the Entertainment Industry placing clients on Z100, WABC Radio, Good Morning America, Good Day NY, Hollywood Life, USA Today, FUSE, WPLJ The Ralphie Show as well as many online publications and blogs. She has extended her work with non-profit companies such as March of Dimes, Stand Up for a Cure and The Creative Visions Foundation. Andrea’s passion for events, creativity and desire to network has her loving what she does and producing promising results. Currently Andrea resides in Manhattan and enjoys working out and playing with her 3 dogs, Tetley, Sophia and Mia.
Ally Schuman recently graduated from the University of Delaware with a Bachelor of Arts in Communications and a minor in French. Ally has interned at nonprofits such as the Leukemia & Lymphoma Society, Delaware Children’s Museum, and the ELIJA School and Foundation, where she channeled her creativity and diligent work ethic to make a difference within these organizations. She currently works as a part-time PR associate at the ELIJA School and Foundation, a Long Island based organization providing educational programs and services for individuals with Autism. She is deeply moved by the impact her initiatives have on many ELIJA families’ lives. As a young professional, Ally is eager to jump-start her public relations career. She is passionate about social media and viral marketing, and enjoys live-tweeting her favorite TV shows. Ally looks forward to working with Whitegate PR while gaining more knowledge about the communications field.